How a Blog Can Help You Build a Personal Brand Online
Whether you own a company, work in one, or work alone as a freelancer, personal…
Browsing: Content Marketing
The collision between PR, content, and SEO: How to make it work for you
The full power of the digital marketplace was realized less than a decade ago. Suddenly,…
3 Great Tips to Engage Your Audience and Build Your Brand With Content Marketing
How to best present yourself and your brand to your audience. In this video, Entrepreneur…
How to Calculate ROI for Marketing Activities
Top-down pressure for marketers to prove ROI is on the rise. However, CMOs are unsure…
PR in Seven Easy Steps for Startups in Emerging-Technology Markets
You just got the green light to create a public relations program for your startup.…
Global Content Marketing Revenues Poised For 14% Growth In 2017
It’s no secret that businesses’ use of content marketing is growing. In fact, global content…
Does branded content drive brand lift? New research takes an in-depth look
Contributor Peter Minnium dives into the results from a study showing that branded content truly…
Creating content that influences purchasing decisions
Business leaders search for content that speaks to specific needs and pain points, educates (rather…
How advertisers can maximise Social TV
The Future Of TV Is Social TV is dying, and Facebook smells blood. Not satisfied…
How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]
When a video pops up on your Facebook feed, what do you usually do first?…