Do women make better marketers than men?
Barbie versus Ken: the marketing battle of the sexes Many organisations today seem to have…
Browsing: Content Marketing
The Five Most Important Digital Marketing Skills for 2017
As marketing technologies, channels, and platforms evolve, the skill sets of digital marketing professionals must…
Content Marketing Success: Why Answering Questions Sells
Do you want more sales? Is content marketing a part of your strategy? To explore…
The emerging clout of Emojis for Branding
How emojis affect engagement on Instagram There was an increased use of emojis in 2016…
Native studios will put traditional advertising studios out of business: NY Times exec
During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive…
Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?
YouTube video bloggers and other independent producers have been a growing part of marketing content…
Top brand moments in 2016: 5 CMOs share their biggest milestones of the year
From new brand identities to major ad campaigns, CMOs from StubHub, Peloton and more share…
The 5 Marketing Trends to Keep Your Eyes on for 2017
From detailed content to innovative social-media campaigns, here are some trends to look out for…
Marriott Content Studio Launches Half-Hour Reality Series ‘Hotel Countdown’ (Exclusive)
The series spotlights various hotel openings around the world, including Moxy New Orleans. Marriott Content…
More Research Released on the Growing Importance of Content Discovery Technologies
To keep subscribers satisfied, service providers probably need to pay a lot better attention to…