Social media gaffs of 2016 so far (yes, already)
We haven’t even made it to the end of January yet, but already there have…
Browsing: Content Marketing
How brands are capitalizing on Snapchat “micro-moments”
Snapchat: The King of Millennial Micro-Moments In 2015, Snapchat put the world on notice that…
The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future
Everything You Need to Know Going Into 2016 Unilever spends $7.7 billion on global advertising,…
Why B2B brands need to embrace social media
Social Media Works for B2B Sales, Too The chief marketing officer at a major technology…
Consumers Can’t Tell Native Ads From Editorial Content
Consumers have difficulty distinguishing between native advertising and editorial content, according to a new study…
Understanding Your Content Marketing Goals Before Setting Metrics
It’s much easier to start a journey if you know where you’re going—and much more…
50 Online Marketing Influencers to Watch in 2016
Over the last several years, digital marketing has become an essential part of every successful…
Why ads are giving way to search, social, content
The Ad-Pocalypse: We Are Already In The Post-Advertising Era Rod Banner has been a trailblazer…
MAN VS. MACHINE: ARE ALGORITHMS BETTER THAN HUMANS AT MARKETING?
In a webinar with the Direct Marketing Association, Alex Timlin, our Head of Client Success…
The soaring popularity of branded hashtag emojis
How the Branded Hashtag Emoji Is Taking Over Twitter The hottest marketing technique on Twitter…