The Blandscape of B2B Marketing Content Needs a Bit of Emotion
For some reason, B2B marketing content tends to lean more toward academia than literary license.…
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Where Big Tech Advertising Businesses Stand At The End Of A Crazy 2021
The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped…
All of New York City Is a Dance Floor in Nike’s Exhilarating New Ad
Reveling in freedom and self-expression. Just own it. Pizzerias, laundromats, subway platforms, elevator cars and…
From windows to jackets to furniture, solar power is being totally revolutionized
In January 2021, five craftswomen from Mozambique and three designers from The Netherlands came together…
INTERACTIVITY: ADVERTISING’S HIDDEN ENEMY
The advertising and marketing industries had a dream. The dream was that interactive media would…
A New Year’s resolution for entrepreneurs: Revisit Jim Collins
Before Jim Collins wrote Built to Last and Good to Great he published Beyond Entrepreneurship.…
A New Year’s resolution for bosses: Abandon these 6 expressions
Bosses get a hard rap from their subordinates—and often for good reason. As organizations flatten,…
Five predictions for the creator economy in 2022
The creator economy has exploded in recent years. But what’s next? There’s never been a…
The 12 most anticipated tech products of 2022
From sure things to longshots, these are the gadgets, software, gaming gear, and vehicles that…
‘Convince them that this is real’: How publishers are getting audiences to adopt the blockchain
Skepticism still rings loud in conversations about NFTs, the metaverse and cryptocurrencies. Many everyday users…