19% of B2B marketing budgets go to advertising
Advertising is the largest segment of B2B marketing budgets, taking a 19% share, according to…
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‘Emotional intelligence’ is the driving force for effective marketing in MENA
Emotional intelligence emerges as the overarching theme of WARC’s 2021 MENA Strategy Report, which outlines…
Got a Problem? Think Like a Designer.
“Creative Acts for Curious People” makes the Stanford d.school’s approach to problem-solving accessible to anyone.…
Does Language Really Matter in Marketing?
The way in which we communicate in marketing is, mainly, done through language. Yes, non-verbal…
Why Marketing Maturity Needs to Be Top-of-Mind in Today’s Digital Landscape
Companies have adapted and leaned on digital strategies to connect internally and externally since the…
Why It Pays to Approach Campaigns w/ a Design Mindset with MullenLowe
The devil is in the details… It’s the little things that will make or break…
3 Branding Strategies for Those Who Want To Come Out Of This Crazy Time Bigger and Better
They are the holy trinity of powerful brands we each admire (and this includes large…
How Language Boosts Customer Satisfaction
Great customer service is the holy grail of sales. When customers feel satisfied, they spend…
Major audio investment gap exists for marketers
Consumers spend 31% of their media time with audio, yet brands only allocate 8.8% of…
Tailored strategies win in the digital transformation
PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this…