Ad Tech Failed the Middle Market. When Will We Learn?
Today’s major opportunity for ad tech is in finding a replacement for the cookie and…
Browsing: Content sharing
OK, I Do Not Want You To Quit Advertising. I Just Want You To Move To Mexico.
I quit advertising twice. First when I left my global job at Saatchi & Saatchi…
HOW VIDEO GAMES ARE EMERGING AS ESSENTIAL PLATFORMS FOR MUSIC MARKETING
Music labels, artists and legacy gaming companies are leaning in to new gaming and music…
Brands as entertainers
10 Marketing Trends to Watch in the Second Half of 2021 As companies prepare for…
Figma: The $10B startup transforming design
What do the Joe Biden campaign, Stripe and Dropbox have in common? They use the…
brand fatigue and brand consistency
There’s an adage that “Marketers get tired of their advertising before consumers do.” The same…
brand fatigue and brand consistency
There’s an adage that “Marketers get tired of their advertising before consumers do.” The same…
How to turn content creation into a lead generation strategy
A good idea popped up in a recent conversation with Trent Dyrsmid, founder of the awesome Bright…
Verified Valentino: eBay fashions new campaign spotlighting luxury handbag authentication
https://youtu.be/HNzjw3PYGRM In an effort to promote its recently expanded luxury goods authentication service — which…
At best, we’re on Earth for around 4,000 weeks – so why do we lose so much time to online distraction?
Silicon Valley makes billions by stealing your attention. No wonder it’s so hard to focus……