Study Finds Which Types of Digital Ads Are Most Annoying for Consumers
A survey of US digital ad buyers reveals which types of ads are likely to…
Browsing: Content
What marketers can learn from indie filmmakers
Today, marketers’ jobs have become increasingly more complex, says Anna Ji. With so many different…
The New Dawn Of Digital Video For Media And Publishing
If you’ve worked in publishing or media in the last few years, you’ve felt the…
DISNEY+ BRANDISHES ITS WEAPON: AN INFINITY GAUNTLET OF BRANDS
WARS START IN all kinds of ways. Pre-dawn raids, assassinations, missile launches, coups. Generally speaking, you’re…
How to Deliver Personalized Content at Scale No Matter Your Marketing Strategy
Why do we trust Google as a search engine as much as we do? Besides…
On Social Media, Sell Your Brand, Not Your Stuff
A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement…
Social Media Visibility Has a Price: 7 Things You Must Do
That is the type of conversation I routinely have with clients—startups and corporations—looking to build…
Why B2B brands need to invest in brand marketing
Creativity and storytelling were previously seen as a luxury afforded to B2C brands but B2B…
Why AI can’t fix content moderation
Behind the Screen: Content Moderation in the Shadows of Social Media Content moderation is a…
Why these brands are nailing Instagram Stories
8 Tips on How to Create Effective Instagram Stories and Stories Ads At Facebook’s F8 2019 conference back…