Time, effort and expertise impede targeted marketing
Most marketers see data as the primary impediment to targeted marketing — and with good…
Browsing: Content
Are audiences ready for longer content on social media?
Social platforms are making plays for more advertiser dollars, but should brand managers jump on…
Can experiential marketing build trust and advocacy?
What brand wouldn’t want to have a relationship built on trust with their consumers? Trust…
13 Strategies For Capturing And Marketing User-Generated Content
Getting people to hear about your brand and see what your business does is the…
Welcome To The New Era Of Communicating With Video Interactivity
Ah, the short attention span of today’s average human — the not-so-new, yet ongoing problem…
Time to get real – what marketers can learn from video game graphics
We used to think of video game graphics as blocky, static polygons. Today, real-time technologies…
3 Tips to Optimize Your Digital Ad Campaign
Advertisers often ask their SmartBrief account management team how to get the most out of…
The frictionless mobile media experience
The idle time in our lives presents a key media opportunity. Every time we wait…
Alexa, Revolutionize My SEO Strategy: How to Capitalize on AI-Assisted Voice Search
It’s becoming more common every day to hear people talking to their phones—and not to…
How brand humility can help drive success
As you’re brainstorming a new content marketing campaign, the word “humble” may not come to…