WHAT SHOULD YOU DO WITH OLD CONTENT?
Content is the buzzword now in the digital age. Celebrities create content. Businesses create content.…
Browsing: Content
Brain trust: does your digital marketing need some refreshment in 2019?
Marketing hears from five top marketers on how they are refreshing digital marketing in their industries…
Marketers should use AI to solve specific problems
Speakers at MarTech pull back the curtain on artificial intelligence Marketers should use artificial intelligence…
Transparency In Influencer Marketing: Are We There Yet?
Influencer marketing has long been a popular technique among marketers. It’s been an effective way…
Inside Canon’s influencer marketing program
For 23 years, Canon has managed a program of professional photographers called Explorers of Light.…
A stab in the dark – how sleep influences memory and why marketers should care
Marketing speaks with University of Melbourne neuroscientist Artemio Soto-Breceda about the strong links between dreams, sleep…
Medical VR: Reshaping the Future
Everyone is talking about the opioid crisis, but what if a physician could prescribe a…
Down the garden path? Six ways for brands to blend martech with customer journeys
Heading in the right direction or down the garden path? It’s time to start using…
Walmart’s Vudu is using original shows, shopper data to stand out in a crowded ad-supported video market
If Amazon is trying to make a run at Facebook’s and Google’s digital ad duopoly,…
Record-breaking brands: how (and why) you should attempt a Guinness World Record
It’s in our nature to be intrigued and excited by extraordinary achievements, says Doug Male…