The New Dynamics of Brand Creation: Digital Content Has Changed Everything (Guest Column)
The media and advertising world just got a lot more interesting. You see, a funny…
Browsing: Content
7 Game-Changing Social Media Tips From Gary Vaynerchuk to Grow Your Business
Looking to get more followers? Here’s where to start. With more than 3 billion global social media…
As ad dollars move to branded content, the RFP hasn’t kept pace
Publishers are relying on branded content revenue to diversify away from display ads, but among…
As In-House Agencies Become The Norm, The Opportunities For Outside Agencies Evolve
According to the In-House Agency Forum (IHAF) and Forrester Research, who co-fielded the new study, “State…
Why brands and influencers love Instagram Stories
How brands are getting more value from Instagram Stories influencer content The 24-hour lifespan of…
5 Simple Adjustments That Bring In High-End Clients Consistently
Don’t settle for clients who pay late, ask for discounts and deals, waste your time…
6 is the new 30
Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per Second Six-second ads…
Retail reimagined – how smart brands leverage data to maximise exposure
Marketing speaks with Westfield’s Bronwyn Cooper and BrandSpace’s Jonathan Case about how smart brands are reimagining…
MORE THAN ONE: USING MULTIPLE VIDEO PLATFORMS TO MONETIZE CONTENT
People are watching videos more than ever before, but there’s more than one platform available…
Planning to make a video ad or other video asset? 3 things to consider
Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you…