Media Relations Strategy: 11 Winning Tactics to Market Your Product
What is a media relations strategy? By definition, a media relations strategy is the calculated deployment of…
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The 5Ws of Experience-Driven Commerce [Infographic]
Only 17% of people say shopping is their primary purpose when they visit a brand’s…
Looking for Ways to Improve Your Customer Engagement on Social Media? Here are 8.
First rule? Always be posting. Second: Be timely. And six more. If you have experience…
SUCCESSFUL STORYTELLING: HOW COMMUNICATION BUILDS CONNECTION
People don’t buy a product, they buy the story behind it, says communication expert Carmine…
Confessions of an Instagram Influencer
Success as an influencer requires a strong knowledge of digital marketing. Expertise in what you’re…
How This Company Used Instagram Marketing To Become A Leading Fitness Brand
Lukas Kurzmann, David Kurzmann and Thomas Mark are three entrepreneurs who, in just three years,…
Retail is alive and well: How brands are evolving for today’s consumer
In the past decade, we’ve seen a huge change in retail with the emergence of…
What happened to social communities? Do brands and businesses still care?
Do brands and businesses really care about creating communities in social media? I posed this…
FACEBOOK, SNAPCHAT AND THE DAWN OF THE POST-TRUTH ERA
MANY, INCLUDING ME, have cited parallels between Gutenberg’s invention of the printing press and the internet.…
How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content
Sometimes you intend to have your product appeal to one group; but then another group…