That GIF You Just Shared? It Might Actually Be an Ad
Why brands like Bubly, Converse and Gatorade are getting into looping Imagine an ad playing…
Browsing: Content
Facing a severe trust deficit
MARK ZUCKERBERG TALKS TO WIRED ABOUT FACEBOOK’S PRIVACY PROBLEM FOR THE PAST four days, Facebook has…
Connatix launches Stories for Publishers to bring native Story units to mobile sites
Publishers can implement the format made popular by social networks on their own sites –…
SPEAK UP: 6 EXPERTS SHARE HOW THEY’VE EARNED THEIR FIVE-FIGURE SPEAKER FEES
If you want the speaker fees of those in the big leagues, you have to…
Making the most of Facebook marketing
5 tips for optimizing your Facebook campaign Advertising on social platforms such as Facebook has…
Email Personalization: What Consumers Want From Retailers [Infographic]
Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts (55%…
The Influencer Content Barometer: Mr Ben Brown, Desi Perkins and Matt Stonie video campaigns reviewed
As influencer content grows in stature within the marketing mix of the biggest brands in…
6 not-so-strange marketing takeaways from “Stranger Things”
The Netflix original thriller Stranger Things has more going for it than just its storyline and central…
Digital empowerment and innovation: how to lead the pack in CX
It’s experiences, not products that sell. Here’s how to make compelling CX a reality. Great…
6 BUSINESS LEADERS ON THE B2B MARKETING STRATEGIES THEY VALUE MOST
There are so many B2B marketing strategies out there, but which ones should you focus…