YouTube reveals ‘action plan’ to tackle spate of brand safety issues
YouTube has introduced a four-step action plan in hopes of battling the brand safety concerns that…
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‘This will blow over quickly’: YouTube’s latest ad scandal is unlikely to hurt its bottom line
Just as controversies roll off Donald Trump, scandals don’t affect YouTube the way that many…
Ecommerce and the paradox of choice: how brands can win in the era of the ‘infinite shelf’
We need to move on from a world that relies on the old behaviours of…
20 Tips to Organically Market Your Brand on Instagram (Infographic)
The world’s biggest brands are marketing with Instagram, and you can, too. Instagram has proven to…
5 marketing technology trends CMOs need to master for 2018
As we edge closer to 2018, columnist Jim Yu lays out five martech trends you’ll…
Should We Be Looking East for the Real Disruptors?
When Western brands are looking for inspiration, they are often quite introspective. The same names…
6 Keys to Successfully Growing Your Instagram Account
Here’s how to get more followers and better engagement. Everyone wants social media growth, but very few…
How a Blog Can Help You Build a Personal Brand Online
Whether you own a company, work in one, or work alone as a freelancer, personal…
Facebook will add ‘more human review’ of ad-targeting options
After a manual review, Facebook has reinstated roughly 5,000 ad-targeting terms that were disabled last…
How to Work With YouTube Influencers
Have you considered collaborating with YouTube video influencers? To discover how to work with influential…