The Problem With Email Newsletters
When we decided we wanted to start a new publication for teenage girls, and we…
Browsing: Content
Putting Online Video Advertising In Context
By 2018, eMarketer projects that cord-cutters and “cord-nevers” will represent around 20 percent of the U.S. population,…
Advertising has a terrible reputation, it’s better to rebrand it as content
CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the…
Inside the rapidly changing world of Television
The Future of Television: Where the US Industry Is Heading The digital disruption of the…
What Marketers Need to Know About Chat Apps
The rise of social media changed marketing. Now, before some marketers have even fully adapted…
5 INFLUENCER MARKETING TRENDS THAT ARE CHANGING THE GAME
By Danielle Wiley and Allison Talamantez There are many tried and true strategies when it…
Going viral becomes cool again!
WHY IT’S OKAY TO SAY “VIRAL” AGAIN “How are we going to make it go…
The science of viral content: Why certain emotions ignite social engagement
Columnist Kerry Jones digs into new research on the role of arousal and dominance in…
7 Creative Strategies for Marketing Your Startup on a Tight Budget
Boostrapping builds character. There are endless ways to finance your ideas, but there’s nothing like…
Brands reduce in-house digital investment, turn to agencies
Digital Budgets Rising As Fewer Clients Plan In-House Ad Capabilities Despite a growing disconnect between…