Advertising During a Recession: 5 Innovative Marketing Practices
If your digital marketing is thirsty for fresh air and innovation, these ideas may inspire…
Browsing: Content
Account-based marketing: It’s not what you think it is
Digitas strategists Michelle Thomas and Charles Baker identify the seven areas to look for in…
WHY(ral) Content?
Word of mouth takes a little thing and turns it into a phenomenon, a viral…
THE FUTURE OF MOVIE THEATERS
Last Fall I enjoyed a great Netflix film in a somewhat unusual place — a…
‘Marketing at maximum intensity’: Publishers ready for rocketing ad spending from streamers in 2021
After the year we’ve just gone through, it seems dangerous to count on anything going…
Three podcast stories that mattered this week: Spotify, Pushkin, Patreon
Spotify spends more money, iHeartMedia inks a boutique partnership, and Patreon brings paywall tech to…
WHY FOUND CONTENT IS NOW A PERMANENT PART OF THE CREATIVE MIX
The coronavirus pandemic has been a double whammy for the ad world: Health concerns and…
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
As 2020 wore on, it became apparent that the coronavirus pandemic was a crisis that…
Everything in context – study reveals power of content-relevant ads
New research shows 70% of consumers in the UK are more likely to recall an…
Effective Link-Building for B2B Marketers
Growing your backlink profile is an indispensable part of your B2B marketing efforts. But if…