How to start a micro-influencer marketing campaign from scratch
Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can…
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How Search Engines Use Artificial Intelligence
Search engines are incredible. You pop onto your favorite one, type in a few keywords,…
The two faces of the smart city
For some, surveillance is designed to be a luxury good that makes life more seamless.…
15 Non-Intrusive Ways Employees Can Help With Branding
People who work daily with the company’s services and products have insights that can’t be…
Five Ways Brands Are Changing Their Playbooks to Win
Media giants in recent years have been battling for viewers’ attention and have spent $650…
GET TO KNOW… Peter Weingard
Peter Weingard is an award-winning marketing executive who has helped top brands like West Elm,…
Technology is dehumanising us and that’s worrying nobody
The Swiggy delivery person rings the bell and delivers the food parcel. The hungry and…
We study the UX industry. Here’s what will change in 2020
Most of us have participated in at least one “2020 vision” project at work. Now…
Eight points to remember when building mobile brand experiences
Wavelength’s Dr Darren Coleman outlines the eight points marketers need to keep in mind when…
The Dark Side of Artificial Intelligence in Marketing
I spend an inordinate amount of time thinking about artificial intelligence and its applications for…