PepsiCo’s approach to the new path to purchase and changed dynamics in marketing for a fast-evolving world
Atin Kulkarni, VP, Global Media and Commercial Capabilities, PepsiCo I’ve been at PepsiCo for just…
Browsing: Context
The Next Great Digital Advantage
Smart businesses are using datagraphs to reveal unique solutions to customer problems. Of the 4,000…
How social platforms changed digital marketing in 2022
The walled gardens of social media have dominated the digital marketing landscape for nearly a…
World Cup Qatar is putting brands on defense
Brands like predictability off the field, and the premier global sporting event is wreaking havoc…
“Are You Listening?” How to Stay Open and Curious to Other People’s Ideas
In this episode, we discuss the importance of really hearing where others are coming from.…
Advertisers Have the Data. What Comes Next?
Hyper-personalization is the core of a great digital experience It’s no secret that brands have…
How To Use Color To Prove Your Point, From A Data Viz Expert
The importance of color theory is a well-explored topic in art and design. But what…
Does Language Really Matter in Marketing?
The way in which we communicate in marketing is, mainly, done through language. Yes, non-verbal…
Tailored strategies win in the digital transformation
PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this…
Marketing imperatives for a cookieless world
The demise of third-party cookies is an opportunity for both brands and publishers to rectify…