Does Your 2020 Marketing Strategy Include Conversational Marketing?
So many shiny objects. So little time. As soon as you focus on a successful…
Browsing: Context
Turning brand purpose into activism: P&G’s Chief Brand Officer, Marc Pritchard
In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Marc Pritchard – Chief Brand Officer at…
Can brands automate emotional intelligence?
Intelligence is the ability to gather information and apply it to the human experience. This…
What’s the 2020 Color of the Year? There are three so far
More and more companies are competing to claim attention and influence by announcing their own…
Starbucks just publicly deconstructed its brand—here’s why
The design team behind one of the most recognizable brands on the planet was “inspired…
Reframing Marketing. Reinventing Business.
Why Marketing Needs a 5th P… And, it’s Not Purpose! Every marketer has heard of…
Close the gap of meaning: Gillette deconstructed
Global brands should be aware of the mental disconnects that can occur between the meaning…
Back to the Content Future
How the ad industry forgot one of its core principles, and why it’s time for…
Four lessons to help brands sing in other languages
Catherine Barr shares the four golden rules of transcreation she’s learnt setting up creative translation…
The voice of influence – why podcast marketing remains an untapped resource
New intelligence from the podcast sector proves the value of understanding context in delivering material…