AI in Advertising: What You Need to Know
The way you advertise is going to change—dramatically—thanks to artificial intelligence. You can already start…
Browsing: Context
4 warning signs AdSense is ruining your contextual advertising strategy
In the dark ages of the SEO era, when bloggers and webmasters were still familiarizing…
Retail is alive and well: How brands are evolving for today’s consumer
In the past decade, we’ve seen a huge change in retail with the emergence of…
Breaking out of advertising’s zero-sum game
LONDON: Campaign effectiveness has been declining even as the levers are in place to increase…
Brand safety in 2018 will bring more collaboration
Brand Safety In 2017: Where We’ve Been, Where We’re Going Brand safety and transparency were top-of-the-agenda…
6 Keys to Successfully Growing Your Instagram Account
Here’s how to get more followers and better engagement. Everyone wants social media growth, but very few…
The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content On
We know content is king. But when putting together a successful content marketing strategy, there are…
HP’s PC chief Ron Coughlin talks regaining PC share, targeting gamers, and expanding to VR
PCs aren’t dead yet. Just ask Ron Coughlin, head of HP‘s computer business. The Palo Alto,…
The Future of Design
For the second straight year, we asked 10 creatives to predict what is coming up…
In Pursuit of the Perfect Headline: What’s the Secret to Making Your Audience Click?
What is the secret to an engaging headline? Everyone has an opinion… but what does…