Branding August 16, 2017 0 Does branded content drive brand lift? New research takes an in-depth look Contributor Peter Minnium dives into the results from a study showing that branded content truly…
Advertising April 24, 2017 0 Direct programmatic rising as brands seek more placement input With Brand Safety in Focus, Digital Advertisers Are Quickly Shifting Toward Direct Programmatic Bots, fraud…