Millennial Dads Say Advertisers Just Don’t Get Them
Three in four millennial dads are resentful that advertisers and marketers are out of touch…
Browsing: Conversations
The Content Trap: When Content Becomes a Commodity (and Three Ways to Break Free)
Your undifferentiated content is getting lost in a sea of equally indistinguishable content. What you…
The Future Of Social: Crowd-Sourcing And Artificial Intelligence
In 2005, 5% of adults in the U.S. were on social media; today it’s around…
Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts
HelloSociety says engagement rates are 60% higher An influencer with a smaller but more loyal following…
A 7-Step Plan for Generating Leads With Facebook Ads
Do you want to generate more leads from Facebook? Interested in using Facebook ads to…
Why You Should Rethink the Purpose of Your Marketing Analytics
If there is a marketing hell, and if there is a road that leads to…
Three Ways Marketers Can Master Strategic Word-of-Mouth
Positive word-of-mouth (WOM) has long been documented as a powerful tool for growth. Happy customers…
The Future Is Here and It’s Called Conversation-Based Targeting
Modern poet, philosopher, economist and novelist Wendell Berry often makes the case for small town…