Nike and Air show brands can laude wins forever
Ben Affleck’s Air is a dream come true for Nike. The story of Nike’s 1984 pursuit of…
Browsing: Converse
Fixing the ad industry’s approach to culture with Carl Moggridge
The ‘hopeful monster’ theory in biology suggests that evolutionary changes can occur in abrupt leaps,…
Inside Converse’s innovation lab, where future Chuck Taylors come to life
At Converse’s Concept Creation Center, shoes go from idea to collection in a matter of…
How designing sports bras helped Lululemon launch women’s shoes
The clothing company discovered that women’s breasts influence their entire bodies in motion. Lululemon used…
Your childhood nostalgia is big business–just ask Reebok
The demand for “dad” sneakers is driving Reebok to rerelease (and remix) more of its…
That GIF You Just Shared? It Might Actually Be an Ad
Why brands like Bubly, Converse and Gatorade are getting into looping Imagine an ad playing…
The Future Of Ad Agencies Might Not Be Advertising At All
R/GA chairman and CEO Bob Greenberg on how constantly re-evaluating has helped his company—which started…
Twitter’s New Service Cranks Out 6-Second Videos for Advertisers
#Fuel also produces long-form content for brands Even Twitter wants in on the six-second ad…
Converse gifs up Millie Bobby Brown for new back to school campaign
Converse is helping kids gear up for school with a new collection of apparel, shoes and…
25 Fantastic Examples of Brands Using Instagram
With more than 400 million active monthly users, Instagram has grown into a social network…