PepsiCo’s approach to the new path to purchase and changed dynamics in marketing for a fast-evolving world
Atin Kulkarni, VP, Global Media and Commercial Capabilities, PepsiCo I’ve been at PepsiCo for just…
Browsing: Conversion
Why TikTok is getting serious about media mix modelling
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring…
Make Way for Interest-Based Targeting
The loss of identity-based solutions is an opportunity for marketers The challenge With Apple’s iOS…
Marketing that saves lives
Marketing That Saves Lives: Jasmine Gee on Marketing Smarts [Podcast] As marketers, we strive to…
The ROI of Social Media (Infographic)
When you’re spending lots of time and money on social media, it’s important to know…
Study: The longer an ad is viewed, the higher the conversion rate
IPG Finds Increased Viewability Boosts Performance, Calls It ‘Table Stakes’ Interpublic, which has been leading…
127 Facts You Probably Didn’t Know About Video Marketing
– This article first appeared in www.websitebuilder.org.uk Seeking to build and grow your brand using the force…