‘Change without story is a mandate, change with story is purpose’: Why marketing and comms execs are being tapped for chief-of-remote roles
This article is part of the Future of Work briefing, a weekly email with stories, interviews,…
Browsing: COO
I was saved by my personal brand
Like many people, when the coronavirus crisis hit, my business tanked. And then on top…
The Third Place: Being Given a Second Innings
Starbucks is about to look a lot different—and COVID-19 is only part of the reason…
An island in the stream
This startup thinks it’s cracked streaming TV’s ‘where’s what I want to watch?’ problem Deciding…
Survive or Thrive? CEOs Must Invest Now in Marketing
When I was a teenager, a young friend who didn’t have his driver’s license “borrowed”…
The Secrets of Advertising Agency Business Development
The Not So Secrets of Advertising Agency Business Development Do you think that advertising agency business development…
Serving More Than the Brand: How Infosys Reimagined the Tennis Experience
This past June, when Rafael Nadal beat Dominic Thiem to win his 12th French Open and…
What the C-suite thinks about CMOs
The most senior client-side marketing position, the chief marketing officer, is reportedly under threat, under-regarded…
How the Sharing Economy Is Transforming the Short-term Rental Industry
The world of short-term rentals, Airbnb being Exhibit A, is barely the tip of the…
Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage
Twitter’s been on a tear to prove that even with a smaller audience than Facebook…