Five key priorities for delivering effective advertising
WARC today releases ‘Anatomy of Effectiveness: 2022 Edition’, a white paper giving brand marketers, advertising…
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Beyond the cookie: What’s next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11…
The Three Rs That E-Commerce Marketers Should Master
We are all familiar with the 3 Rs from elementary school: reading, ‘riting and ‘rithmetic.…