What is a copywriter?
Adland needs to reclaim the term because it has been cheapened and debased. The answer…
Browsing: Copywriter
Being creative about production
A misunderstood part of the advertising business, between tech advances and raw necessity, the production…
Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?
Determining when to invest in a new employee can be difficult, especially if your business…
4 BEST PANDEMIC PARODY ADS OF 2020
From sad piano chords to empty shelves, these filmmakers skewered all the coronavirus ad cliches…
Unleashing creativity against adversity
Yelling fiercely in the face of Covid, a diverse group of creatives came together to…
Google’s Big Move to Disrupt and Upend Higher Education
Bob Dylan sang, “For the times they are a-changin’” That’s what I thought of when I…
Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap
Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet…
‘I have to fight to do my job’: Confessions of a copywriter
Copywriters used to be central to how an agency worked, but the rise of project…
Four lessons to help brands sing in other languages
Catherine Barr shares the four golden rules of transcreation she’s learnt setting up creative translation…
Confessions of a Creative Director
EVER WONDER WHAT IT TAKES TO BECOME A CREATIVE LEADER AT A WORLD-FAMOUS AGENCY? WE…