AD WRITING INSIGHTS—20 EXPERT TIPS FOR CRAFTING COMPELLING MARKETING COPY
You can totally ignore these—but please, for the rest of us, don’t Coming up with…
Browsing: Copywriting
British Airways’ New Ads Will Make You Love Copywriting Again
Uncommon delightfully explores the many reasons we fly It’s been a while since we’ve seen…
The Future of the Web Is Marketing Copy Generated by Algorithms
AS WE MOVE further into the 21st century, more and more aspects of our lives are…
eBook: Upgrade your copy from filler to killer with Herschell Gordon Lewis
Delve into the works of the late great Herschell Gordon Lewis, AKA ‘The King of…
In the beginning were the words – how consumers read packaging: Four principles
Martin Lee, co-founder and managing director, Acacia Avenue says brands must remember that reading is…
10 Simple Tips and Tropes for Writing Engaging Social Media Copy
Social media has been an essential part of marketers’ media mix for over a decade.…
15 Persuasive Copywriting Techniques That’ll Boost Conversions
Have you ever seen an object glow in the dark? If you have, you’ll notice…
Total Annarchy
In my two decades of marketing experience, this is one truism I’ve learned: Some of the…
How to Create Brand Names That Stick
Alexandra Watkins is the Chief Executive Boss Lady at Eat My Words, the only branding firm…
From the Pope of Modern Advertising: His 10 Tenets for Copywriting Success…
In 1982, the French magazine Expansion named the 30 men who had contributed most to the Industrial…