What’s in a (brand ) name?
I’m a branding expert. Here’s what Facebook’s reported name change really signals Rebranding Facebook shows…
Browsing: Corporate Brand
How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]
Social media expert and author Carlos Gil believes in jumping right into conversations, especially conversations about your…
What Does Your Corporate Brand Stand For?
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know…
Consumers want brands to do good
Havas: Consumers Demand Corporate Social Responsibility Transparency, sustainability and purpose beyond profit are more than…