How to Co-Create a Better Future
There’s no going back, but a better future is possible It should be clear to…
Browsing: Covid-19
The Third Place: Being Given a Second Innings
Starbucks is about to look a lot different—and COVID-19 is only part of the reason…
It’s time for brands to finally show their true colors!
It’s in times of need that powerful brands are defined. As COVID-19 swept across the…
How the Pandemic Is Reshaping the Advertising Industry
eMarketer · The Executive Roundtable: Bob Liodice, ANA | How the Pandemic is Reshaping Advertising | Jun…
The risks and rewards of humour in COVID-19
Humour hasn’t been the first option for most brands approaching their communications at this time,…
Mass(k) Appeal !
It’s hard to breathe in an N95 mask. This Stanford scientist has a clever solution.…
Six experts reveal the post-COVID truth about the advertising business
Is advertising really dead? Reports may be greatly exaggerated. Here’s how the leaders of Droga5,…
MILLENNIALS ‘KILLED’ THESE PRODUCTS, BUT COVID-19 BROUGHT THEM BACK
American cheese, napkins and golf are all enjoying a resurgence Few generations have been as…
Survive or Thrive? CEOs Must Invest Now in Marketing
When I was a teenager, a young friend who didn’t have his driver’s license “borrowed”…
COVID-19 Conversations: Michelle Peluso, Chief Marketing Officer of IBM
Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a…