What role does your brand play in this new state of culture
Balancing Empathy with Sustainability: Liquid Death CEO Discusses the Evolution of Canned Water With the…
Browsing: Covid-19
Occasion marketing in the age of COVID-19
The Hershey Co., the candy manufacturer, is adopting a flexible approach as it maps out…
Vianai’s Vishal Sikka: Be Prepared for a More Fragmented World
What will the world look like after the pandemic? Dramatic disruptions have upended the ways…
Chipotle’s CMO on how the brand quickly pivoted in response to coronavirus
Chris Brandt explains how the QSR changed its entire marketing plan in the past month,…
COVID-19 Pandemic: What Will the Next Six Months Bring?
In his recent article about four different futures for the evolution of the COVID-19 virus, Wharton’s Eric…
What is a brand’s role in a time of crisis?
COVID-19 is unlike anything most of us have had to face in our lifetimes but…
Being a Digital Leader Has Never Been More Urgent
While the COVID-19 pandemic may be a health crisis and shock to the system, it…
Nike’s four-phase COVID-19 response strategy
Nike, the sporting-goods manufacturer, is pursuing a four-stage approach as it responds to COVID-19 and…
The most powerful single image of the COVID-19 crisis yet
U.S. job losses are so staggering that ‘The New York Times’ needed more space to…
Fashion brands pivot to making face masks as coronavirus spreads
Prada, COS and Louis Vuitton are among the leading fashion brands that are retooling to manufacture surgical face masks in response…