10 Dos and Don’ts of Measuring Lifetime Value
Lifetime Value (LTV) has always been a great tool for prioritizing marketing investments. The concept…
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Look back, move forward – how you can win with lifetime value this year
For many, the start of the year is a fresh start. The holidays are behind…
What is the value of a ‘Like?’
Brands welcome social Likes, but what is their true worth? Columnist Brad O’Brien dives into…
10 HIGHLY PRACTICAL STARTUP MARKETING TIPS
Sounds like clickbait, right? A “listicle”, questionable facts loosely stitched together only to get you…
Quality advertising depends on good data in 2016
The success of multi-channel campaigns in 2016 will depend on marketers creating quality-advertising campaigns, spurred…