Podcast Advertising strikes a chord with listeners
Podcast listeners are likely to buy the products advertised in an audio program, according to…
Browsing: CPG brands
Social ad strategies from the top brands on Facebook and Twitter
This article originally appeared as a guest post on the Comperemedia Bolder Thinking Blog. Social media…
Now with extra brush strokes! What advertising can learn from art
Ads tend toward product features and functional benefits despite the industry’s preoccupation with emotion. Art…
HOW CPG BRANDS AND RETAILERS CAN REMAIN COMPETITIVE AMID SEISMIC CHANGE
Despite a growing economy, consumer packaged goods (CPG) brands are reeling from big shifts in…
How social listening platforms have evolved through consolidation
Last week, Crimson Hexagon and Brandwatch announced they were merging. Same for Linkfluence and Scoop.it.…
Absolut and other CPG brands warm up to Twitter, but still debate whether to pay to play
Six months ago, Absolut didn’t have a Twitter strategy in the U.S., let alone a…
Behavioral ad targeting gets thumbs up from CPG brands
CPG Brands Replace Demographic Targeting With Behavioral Targeting Demographic targeting and behavioral targeting have both…
Twist, Dunk and Ideate: Oreo Opens Flavor Competition to the Crowd
It’s not as if they don’t have their own ideas about these things—Oreo’s flavor menu…