Why bold creative work needs ‘gut data’
While generative AI may help provide immediate ideas for challenger brands and their agencies, it’s…
Browsing: Creative
What Is Your Creative Type?
Gina sat down to write her book on the ethnography framework she developed from 20…
Generating Ideas: A Process for Breakthrough Innovation
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management —…
Ryan Reynolds is the unlikely hero for the ad industry
Ryan Reynolds co-founds nonprofit to help make creative careers accessible He’s known for his hilarious spots on…
Being creative about production
A misunderstood part of the advertising business, between tech advances and raw necessity, the production…
Are agency people embarrassed about how they make their living?
Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Forum, on the…
WATCH: THE TOP 5 CREATIVE BRAND IDEAS YOU NEED TO KNOW ABOUT RIGHT NOW
Watch the livestream replay above and follow the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter. Welcome to a live episode of…
3 actionable insights with… Richard Edelman
This is the moment for action communications, says public relations legend Richard Edelman. He says…
Five Tips for Making Company-Culture Videos That Captivate Your Customers’ Hearts (Article 2 of 3)
In a fleeting digital world, empathy toward customers is an invaluable asset. In turn, companies that fail…
Gen Z is better at recalling ad content than older consumers
Gen Z consumers are often considered to have lower attention spans than older generations, but…