Why AI Will Disrupt Marketing Agencies in 2023
Artificial intelligence is going to disrupt a lot of marketing agencies in 2023. Some will…
Browsing: Creative Advertising
Here are some of the quirkiest brand collaborations that got us talking in 2022
Brand collaborations aren’t uncommon. And marketing executives maintain it’s for a good reason: these partnerships…
How social platforms changed digital marketing in 2022
The walled gardens of social media have dominated the digital marketing landscape for nearly a…
The definitive Digiday guide to what’s in and out for advertising in 2023
Adland saw its fair share of ups and downs this year. For a comprehensive look…
The 25 best new apps of 2022
From AI-enhanced creative tools to new privacy powers, these are the best new apps of…
CES 2023—FROM TIKTOK TO NETFLIX AND WEB3, EVERYTHING BRANDS NEED TO KNOW
The electronics show is back in Las Vegas, and there are some serious subjects the…
Children’s Apps That Collect The Most Data, Visualized
Data is collected at every corner of the Internet, and by every free and paid…
MARKETERS’ BIGGEST CONCERNS HEADING INTO 2023
The economy leads the list, but growth, marketing spending, sustainability, DE&I and measurement also loom…
If You Want to Be a Millionaire, Start Thinking Like One
Far too often, we’re led to believe at a young age that there’s a limit…
Attention Applied: Time-in-view is the downfall of modern measurement
Professor Karen Nelson-Field, founder of Amplified Intelligence, joins WARC with a new bi-monthly column, Attention…