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Brands need to marry humour and purpose
System1 testing of Cannes Film Lions winners suggests that humour is once again becoming an…
System1 testing of Cannes Film Lions winners suggests that humour is once again becoming an…
Celebrity endorsements sell products, even when the star outshines the brand. In a new study,…
Using luxury goods could make you seem like a poor team player, according to new…
Some of the most successful customer experiences end with a bang. Julian De Freitas provides three tips…
TikTok has plans to launch an online shop in its U.S. app, putting it in…
As social media creators continue to play a bigger role in brands’ spending, marketers are…
Want to make sure your ads don’t appear next to problematic content? Curious how to…
Yes, dear friends, it may come as no surprise: Bad clients are indeed deadly, but…
Traditional marketing approaches are no longer enough in today’s ever-changing environment. To thrive in the…
Gone are the days of a rebrand equating to a simple refresh of a company’s…