More Effective than a Kardashian: The Rise of Micro-Influencers for B2B Marketing
There is a notion that celebrities were the original influencers. For the longest time, it…
Browsing: Creative Advertising
This startup wants to create a $400 billion live e-commerce market in the U.S.
The Western market is clamoring to replicate the runaway success of live commerce in China.…
Branding in the metaverse with Roblox
The metaverse has taken the world by storm in the last year, but that’s nothing…
Here’s a brilliant idea for what to do with all of those empty malls
The Marketplace Mall in Rochester, New York, had lost its main anchors. The plus-sign-shaped structure…
How To Communicate On Social Media For Business And Marketing.
Dr. Michael Thiemann at Strategy-Lab™ is a bilingual Business Model Strategist, Key Note Speaker and Innovation &…
Work-from-home fashion gets a radical makeover with inflatable backrests and built-in keyboards
With apologies to business attire, working from home has cemented a fashion of athleisure and…
How B2B Marketers Can Define, Communicate And Activate Organizational Purpose
CMO and CEO at Arketi Group, building thought leadership for a team specializing in PR/digital marketing…
World Creative Rankings: the best agencies in Asia Pacific of the last 12 months
The World Creative Rankings, in partnership with Twitch, is the definitive guide to advertising’s most…
Consider this very simple equation to transform your productivity
I woke up in the middle of the night, utterly confused. I had been dreaming—of…
Why Digital Overload Might Be Making Snail Mail Innovative
Is there a case for a return to snail mail? In a world of digital overload,…