A Tale of Two Sodas—In Coke and Pepsi’s Pizza Fight, Brand Storytelling Wins the Day
Remember CliffsNotes? They’re the stripped-down study-guide version of novels and other content. I was a…
Browsing: Creative Content
Creative Collaboration and All That Jazz
The world of jazz can offer content creators some lessons about creative collaboration, including the…
Why it’s foolish to ignore location based marketing
The world around is mobile obsessed and sharing ‘where we are’ is becoming increasingly important.…