Lessons from Cannes Lions: Making the case for creative effectiveness
Growth, measurement, sustainability and cultural relevance were the key talking points driving the creative effectiveness…
Browsing: Creative Process
Brands Try Turning NFTs From Kitschy Collectibles Into Something Utilitarian for Consumers
New NFTs come with perks like freebies, club membership and access to brand executives Marketers…
GOOGLE LIES, NOBODY CARES
ACT I: It’s 2020. Google is starting to feel uneasy about the outrageous amount of spying…
Replacing the “Take-Make-Waste” Model with Sustainable Supply Chains
The switch to a circular economy could protect the environment while helping companies generate more…
My 3 worst ideas as a founder and CEO, and why they were critical to my company’s growth
Failure can be funny. Seriously. The longer I serve as founder and CEO of Farmer’s…
Is an Unbranded Content Site Worth It? All Signs Point to Yes at SAP
What’s the future for unbranded content sites? SAP runs an unbranded content site whose future’s…
What’s With All the Advertising Leaders Hating on Advertising?
No other industry talks about itself this way Look at these three quotes from industry…
How Firms Can Overcome the ‘Paradox of Preparedness’
When the timing of a looming threat is uncertain, it’s hard for business leaders to…
9 VR Marketing Examples to Inspire You in 2022
I won’t lecture you on the importance of incorporating virtual reality (VR) into your marketing…
HEINEKEN TURNED LATE-NIGHT NYC OFFICE WORKERS INTO OUTDOOR ADS
Stunt promoting its app-closing bottle opener dubbed ‘The Closer’ literally spotlighted those working late https://www.youtube.com/embed/MXKvKU-EyA4…