The Language of Creativity (According to Science)
Turns out, you should not leave your creatives alone. According to a study published in International Journal of Business Communication, leaders who…
Browsing: Creative
Masks in Commercials? It’s an Open Question, Says Southwest’s CMO
The airline is investing in advertising despite losing millions Amid the bleak landscape of the…
Using digital advertising to deliver brand outcomes
Digital media is important for delivering brand outcomes and positively influencing long-term growth, but there…
In An Era Of COVID-19 Disruption, Brands Must Rethink Marketing As Empathetic Customer Experiences
New research shows that brands that embrace innovation and agility with an aim on humanizing…
Coca-Cola encourages shared meals in 1st ad since pandemic pause
Dive Brief: Coca-Cola debuted its first new advertisement since the pandemic started, shining a spotlight…
‘To the moon’ – ad veteran Colin Gottlieb explains how he’ll grow LadBible
When former Omnicom media boss Colin Gottlieb took on the chief growth officer role at…
If you’re not embracing native advertising, your content marketing strategy is obsolete
We have a serious problem in content marketing and I’m going to point fingers today.…
How to Create Engaging Social Media Campaigns That Get Attention
Getting people’s attention on social media is more difficult than ever. Between content shock and ever-changing social-network algorithms,…
Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap
Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet…
The 3 Cs of Content Marketing – Strategy That Brings Us Leads
Let’s start this blog with a hard-hitting fact: A large number of marketers start a…