How do you bring a brand to life?
Humans are wired to feel connected to others when they find interests, traits or experiences…
Browsing: Creative
AI marketing: how seriously should you take artificial intelligence?
Recent years have seen the rise of artificial intelligence (AI) adoption in the marketing and…
Here’s how you build creative video experiences for a multi-screen world
It’s time for brands to consider the nuances of each format at every stage of…
How to Get More From Your Influencer Marketing Investment
Influencer marketing helps brands bridge the gap between the suspicious and the familiar — but…
Advertising Agency Searches and New Business Pitches: An Interview With Darren Wooley
Australia’s Darren Woolley On The Art And Science Of Advertising Agency Searches and New Business Pitches.…
Erik Spiekermann: No Free Pitches
German font god Erik Spiekermann doesn’t plan to retire anytime soon. In fact, the 70-year-old…
Can experiential marketing build trust and advocacy?
What brand wouldn’t want to have a relationship built on trust with their consumers? Trust…
Why video is still the best investment for digital publishers
Today, video is recognized as the most important medium for viewer engagement and retainment. And,…
The six-second ad: short and sweet needs simple storytelling
Which creative tactics allow a brand to combine the high completion rate of a six-second…
Samsung Galaxy campaign looks to ‘The Future’ with a soundtrack from the past
Doris Day sang the song Que Será Será back in the 1950s, but Samsung is…