The merging of advertising and entertainment has led to talent shortfall
As spending on branded content has grown, agencies, publishers and brands are increasingly searching for…
Browsing: Creative
Colonel Ritson: KFC’s marketers turned a chicken crisis into a brand triumph
The KFC chicken crisis caused by DHL’s delivery failures could have been disastrous, but a…
Boomers, Gen X pose different marketing challenges
Boomers, Gen X pose different marketing challenges Baby Boomers and Gen Xers are a generation…
5 Minutes of Fame Is Too Much. Try 6 Seconds.
Against the backdrop of a green screen in a studio space, Nico Santos, a star of…
2018’s new emoji will end the neglect of redheads
Plus pirate flags, moon cakes, kangaroos, and soap It took a while, but ginger people are…
Gap Is Trying Really Hard Not To Screw Up Its Logo Again
The last time Gap messed around with logos was in 2010. It presented a new…
Ditch Your Lame PowerPoint And Try These Apps Instead
The cultishly popular app maker FiftyThree releases tools for people who use visual slide decks…
Ad of the Day: Holiday heart warmer sees Nokia, a phone brand, urge users to switch off their phones
Mobile phone brand Nokia has taken a seemingly counterintuitive approach to its Christmas messaging, encouraging consumers to…
AI Dominated 2017. Here’s What’s Coming Next
Experts predict where AI will go in 2018–and the role designers are destined to play.…
Coach is bringing its previously ubiquitous logo back to collections and ad campaigns
The Coach logo is making a comeback, but investors of the brand have questions. Tapestry (Coach’s…