Consider the Creme egg: Mondelez looks to streaming
With the launch of a new campaign for a unique marquee product, Mondelez is betting…
Browsing: Creativity
8 Mistakes to Avoid When Naming Your Business
When choosing a name for your new company, keep these tips in mind to help…
Brand size, creativity main drivers of effectiveness
Brand size and creativity are the two most important contributors to marketing effectiveness, according to…
Photoshop may still be great on the iPad—eventually, if we’re lucky
Adobe got customers overly excited about an app that still feels like a rough draft.…
Reward The Creative Process, Not The Outcome
When people think about creativity, they typically think of it in terms of three Ps:…
P&G partners to tell compelling stories
Partnership programs “are going to create a whole new genre of advertising”, according to Procter…
How Data Analytics Can Drive Innovation
Data presents an invaluable opportunity for firms to innovate, but only if they know what…
For CMOs, Pressures to Deliver Short-Term Growth Prevent Long-Term Transformation
There may be a significant performance gap in what CMOs believe are important capabilities for…
The Augmented Consumer: How AR and AI are Changing Customer Experience and E-Commerce
Cathy Hackl, Futurist and Co-Author of ‘Marketing New Realities: An Introduction to VR & AR…
AI enabled copywriting
JP Morgan Chase has signed a five-year deal with Persado, an AI that writes advertising and communications…