Stories Are Taking Over The Customer Journey
The primary ingredient behind compelling stories come down to one thing: problems. The protagonist faces…
Browsing: Creativity
Alpha Waves Help Us Weed Out Obvious Ideas
A new study out of Queen Mary University of London suggests that our brain’s “alpha…
13 Strategies For Capturing And Marketing User-Generated Content
Getting people to hear about your brand and see what your business does is the…
How to modernize an established brand to drive growth
The key to Wendy’s successful transformation? Staying true to the brand while using data to…
From Embracing Imperfections to Designing Alternate Realities: 99U’s 10 Best Innovative Ideas
These designers see opportunity for innovation everywhere they turn, from tactics for working better to…
What Brands Can Learn From Today’s Experience-Based Businesses
What Companies Can Learn From Today’s Experience-Based Businesses Today we live in an experience-driven economy…
WPP takes on new identity to push its ‘radical evolution’ plan
Superunion and Landor have collaborated to create the new identity for WPP WPP CEO Mark…
Ideo breaks its silence on design thinking’s critics
Ideo partner Michael Hendrix discusses how design thinking can be used as a superficial tool…
How Businesses Can Stay a Step Ahead of Copycats
The threat of copycats is constant in business. Despite intellectual property laws, patent filings and…
4 tips on how to succeed with Stories
Are you ready for the “storification” of social media? Here are some best practices from…