Prepare For A New Kind Of Ad To Take Over Your City
To promote the iPhone 8, Verizon and Snap are launching an augmented scavenger hunt–a trend…
Browsing: Creativity
9 Ideas Shaping The Future Of Design, According To Ideo, Microsoft, Autodesk, MIT, And More
“Our profession is in between ‘utopia and oblivion.’ It will be oblivion if we continue…
The Most Important Design Of 2017
By creating the Pro Hijab, Nike sends an important message about inclusion and encourages a…
BUILDING A BETTER BRAND: HOW MARKETING FIRM BRAND AID TELLS A STORY
Brand Aid founder Renya Nelson on how she built her marketing and branding firm and…
This Amazing Flashlight Is Made From A Sheet Of Paper
[Photo: Akihiro Yoshida/courtesy Nendo] When we think of wonder materials, high-tech innovations like graphene or eco-friendly solutions…
“Design Is Inherently An Unethical Industry”
Readers respond to a Co.Design story asking: What role do designers play in an industry ruled by…
Is There Such a Thing as a ‘Brand Fail’ Anymore?
When Saturday Night Live devotes an entire sketch to lampooning your new ad, it’s a…
Lessons From the Cannes Lions: The Creative Data Category
What’s the state of data-driven creative, and how can marketers improve their efforts to drive…
The Magic Of An Effective Brainstorm
When innovation became a key factor in my compensation and my then employer, Johnson &…
8 Ways Bootstrapped Startups Can Generate Positive PR
Public Relations or “PR”, i.e., strategic communication efforts designed to positively influence the ways in…