How predictive AI is revolutionising marketing, careers and collaboration
At a recent event hosted by Marketing and Rocket Fuel, a panel of senior marketers discussed AI,…
Browsing: Creativity
The Secret To Lego’s Social Media Success Is In The Creative Power Of Crowds
At Cannes Lions, Lego’s Lars Silberbauer broke down how one of the most popular brand’s…
Twitter chief Jack Dorsey: ‘We’re doubling down on adtech’
Twitter’s co-founder and chief executive Jack Dorsey said he plans to “double down” on adtech…
What Bothers Consumers Most About Brand Marketing
Consumers say the thing they dislike most about brand marketing is false, misleading, or phony…
A Blueprint for Hit Marketing Campaigns: Collaboration [Infographic]
A successful marketing campaign can rarely be attributed to just one person. It takes a…
Tim Cook on Donald Trump, the HomePod, and the Legacy of Steve Jobs
The head of the most valuable company in the world talks to Bloomberg Businessweek Editor…
Advertising Superstar David Droga Knows How To Get In Your Head
“We work in an industry where people invent technology to avoid what we create,” says…
Report Finds Trust Lacking In Media Agency-Client Relationships
A new report from media consultant ID Comms finds that media shops continue to be…
How the Huffington Post Redesign Can Inspire Digital Publishing
When I was first a reporter in a radio newsroom in Spain in the late…
Creative destruction: Which side are you on?
Driving through small-town South Carolina on my way to a conference, I spotted a charming…