The stumbling blocks to marrying programmatic buying and native ads
The shift to native ads that more closely resemble site content has proven effective for publishers,…
Browsing: Creativity
A Digital Dozen: 12 Traits Of The Truly Creative CMO
The rise of data-driven marketing might seem to suggest a corresponding decline in the value…
These Are the 10 Best Workplaces in Advertising and Marketing
According to employee surveys conducted by Great Place to Work. We asked the workplace culture…
6 Video Marketing Tips to Maximize Your Impact
Do you use video content in your social media marketing? Wondering how to optimize your…
Six secrets to true originality
Author and professor Adam Grant shares six tips on generating great ideas, including reframing your…
18 Movies Every Entrepreneur Should Watch
Yes, Hollywood may dramatize the plight of the entrepreneur. But sometimes the best way to…
Data and creativity: fully committed, or just a fling?
Campaign and Quantcast bring together advertising’s finest to debate the future of data and creativity…
SHOULD YOU LET A YOUTUBER DO YOUR MARKETING?
Influencer marketing, or the concept of getting a prominent online creator to sell your product…
How Sponsored Content Is Becoming King in a Facebook World
For some publishers unsettled by a fast-changing online advertising business, sponsored content has provided much-needed…
Timeline gold: How 5 brands are using social data creatively
In the age of ad blocking, brands are racing to create content that will get…