WHY CLEVER ADS CAN BACKFIRE
When it comes to display advertising — especially online — simpler can be better. That’s…
Browsing: Creativity
Why Every Artist Should be a Great Storyteller
A good tale yields many benefits. So you’re a visual artist and you rely on…
Staying one step ahead at Pixar: An interview with Ed Catmull
The cofounder of the company that created the world’s first computer-animated feature film lays out…
Talent Isn’t Fixed and Other Mindsets That Lead to Greatness
When we welcome the creative struggle we’re more likely to succeed. In the creative world,…
Where Marketing Ends, Branding Begins
So you’ve got a business and you’re ready to push your branding efforts online. The…
Advertising has a terrible reputation, it’s better to rebrand it as content
CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the…
Marketing now part-art, part-science
Cannes Lions’ Festival of Creativity last week attracted the great and good of advertising and…
How to rediscover your creative side
Keeping Creativity Alive, When You’re the Boss A few years ago, a bad back left…
A Designer’s Guide To The $15 Billion Artificial Intelligence Industry
As artificial intelligence gains ground, designers will need to adapt. Here’s how to get started.…
Leverage data visualization in social media marketing
How brands like Netflix and Spotify use data visualisation for social campaigns Data does not…