Could BeReal be the first successful social media channel to grow without ad support?
From Twitter’s hostile takeover to Meta’s disgruntled investors, social media giants are faltering in the…
Browsing: Creativity
Yep, you heard it here first! Creative ads actually outperform boring, unimaginative ads
Paul Dyson at Data2Decisions has been modeling the impact of advertising for more than 20…
Nestlé Global’s Alexis Herail on why guidelines are important for global brand communication
The global holistic content and owned assets lead at the FMCG giant explains the process…
Amazon ads and the emerging idea of technofeudalism
Amazon advertising is steadily growing into a vital part of the total business accounting for…
THE BLINDNESS OF VISIONARIES
This week we witnessed the further destruction of the reputations of tech “visionaries.” You’d think…
Wakanda Forever’ cannot save movie theaters, but this plan might
Hollywood has framed getting back to theaters as a content problem. But what we need…
How the turntable outdesigned the iPod
If there were a competition, the turntable would be the champion of audio devices. While…
The overlooked relationship between status and marketing
I’ve been working on a new book that examines community through the lens of marketing…
Creativity is Futureproof
Did you know? The future apparently is already here, albeit a tad unevenly distributed Perhaps…
Creativity & The Certainty of Uncertainty !
just as change is the only constant, the only certainty is uncertainty. And knowing how…