Holiday Season Tests Brand Loyalty
‘Tis the season for spending, and marketers in retail and travel are hoping for lots…
Browsing: Creativity
Try this brain-based leadership model to collaborate and influence others
With more managers leading remote teams, learning how to create environments (virtually and physically) that…
Brand experience trends for 2022: Rethinking retail and events
Between COVID-19 and rapid digital acceleration, the opportunities and challenges facing marketers on brand experience…
Deactivate your digital-marketing autopilot
Relying on agencies and aggregators to manage your digital spend may trade competitive advantage for…
Losing from day one: Why even successful transformations fall short
Our latest transformations research confirms that success remains elusive and reliant on a holistic approach.…
Will Lush’s Decision to Deactivate Social Media Pay Off?
Shutting down social media accounts is a risky move for any retailer, especially one that…
‘How do we start to turn this brand around’: Why Edible Arrangements is changing its media mix for brand awareness
Hoping to gain a competitive advantage and reach younger shoppers, Atlanta-based fresh fruit bouquet brand…
Startups share the 7 things that matter most
What do startups need to be successful? We asked IDC to survey startups in Oracle…
‘Time for a bigger advertising push’: Why hummus brand Ithaca is investing in OOH, radio now
If you’re outside of a Wegmans or Tops in Buffalo, New York this month you’ll…
If your brand was a dog, what type of canine would it be?
Dog breeds have well-known personality traits. Or at least, behavioral tendencies. Brands are harder to…