Too many designers worked for free in 2020
How have freelance designers survived the pandemic? A new survey of more than 11,000 of…
Browsing: Creativity
Our shiny new Zoom Brain – and how to keep creativity alive
Recently, while a fellow author and I strolled the streets of London, he shared a…
WHY FOUND CONTENT IS NOW A PERMANENT PART OF THE CREATIVE MIX
The coronavirus pandemic has been a double whammy for the ad world: Health concerns and…
Artificial Intelligence Will Change How We Think About Leadership
The increasing attention being paid to artificial intelligence raises important questions about its integration with…
Startups Are Finding the Sweet Spot in a Downturn
It’s counter-intuitive for people to start new businesses in an economic downturn, but startups are…
Recycling content for a greener advertising future
New is not always better. Consumers are creatures of habit and often buy into nostalgia,…
McDonald’s “The gift” by Leo Burnett
https://youtu.be/D7ANny8roV0 McDonald’s recreates that first car feeling, to the tune of Westlife. The ad follows…
How creativity and credibility are driving influencer marketing forward
An advantage of influencer marketing is the ability to create content quickly and build credibility…
ADVERTISING AND LOGIC
My semi-brilliant advertising career taught me a little something about successful business people. Many are…
Get More Than 3 Million Design Assets for Just $50
Small businesses need design assets. It’s just a fact. If you want to grow your business, you…